A New Turning Point for K-Content Exports Opens in Suncheon
From October 16 to 18, 2025, Universe Design (CEO RAY CHA) garnered enthusiastic attention from domestic and international buyers at the '2025 Global Cultural Content Industry Fair in Suncheon,' held at the Garden Workcation Center and Eoulim Library in Suncheon, Jeollanam-do, once again proving the global competitiveness of Korean design companies.
Selected as one of 23 outstanding cultural content companies through Suncheon City's rigorous screening process, Universe Design conducted active consultations with international buyers from over 20 countries including France, Poland, China, India, Indonesia, Canada, Japan, Malaysia, the United States, and Mongolia, under CEO RAY CHA's leadership with its unique design philosophy and differentiated IP business strategy.
This industry fair was not merely an exhibition but a platform for creating substantial business opportunities. Participating companies laid the groundwork for global market entry through various programs including buyer consultation sessions, IP competitions, networking days, and cluster tours. Universe Design particularly achieved outstanding results at the two-day intensive buyer consultation sessions held at the Baram-ro 4-dong Cabin House, elevating the status of Korea's design industry.
"Think Differently, Create Anew, Act Magnificently"
CEO RAY CHA leads Universe Design based on the management philosophy of "Different Thinking, Lighthearted Imagination, 360° IDEA Revolution, Creative Success." This embodies Universe Design's unique approach that goes beyond simply creating beautiful designs to providing genuine value to customers and striving to create and realize value with the world.
Universe Design emphasizes high creativity across all environments on smartphone platforms, performing work in specialized visual design fields such as C/I and B/I design, leaflets, catalogs, brochures, posters, and package design through an art direction approach, as well as specialized multi-convergence design including product design, characters, U/I, U/X, smart content, and 3D animation.
The company particularly aims to lead the smart market and open windows of advanced sensibility communication with strategic creative power, providing premium graphic design solution technology services to effectively enhance the value of all small and medium-sized businesses as well as various companies and products.
Character IP Business: A New Challenge Toward the World
Universe Design's greatest competitive advantage is its systematized character IP business network. Centered on "a third-party platform where IPs from around the world converge," the company has built a unique business ecosystem connecting "buyers seeking to purchase new IPs" with "designers or students worldwide who need IP education." The core of this IP business strategy is presenting detailed sales policies for global buyers, including three-tier contract conditions, earning praise from buyers for excellent preparation regarding overseas expansion and export policies.
Universe Design emphasizes that such IP contracts encompass the entire process from strategic planning to design realization, creativity promotion, and product merchandising, with all character IP product planning and design proceeding according to mutual agreement between parties. Additionally, all IP licensing contracts guarantee transparency by providing annual product collection statements, and character IP royalties are calculated based on consumer retail prices. Furthermore, the system ensures royalty revenues are settled monthly after providing development audit materials in advance.
Why Global Markets Are Paying Attention to Universe Design
There are several clear reasons why Universe Design attracts international buyers.
First, it possesses unique IPs. The third-party platform approach that selects only competitive IPs from around the world provides buyers with verified content while offering those who want to create IP content the opportunity to utilize real scenes from around the world.
Second is the flexible system that allows buyers to find and immediately purchase new IPs and create contracts. Buyers can review various character IPs through Universe Design's portfolio, with immediate business discussions possible. This serves as an attractive element for buyers requiring rapid decision-making in the global market.
Third is the systematic royalty system and transparent settlement structure. Universe Design presents clear contract terms and royalty rates for 1-year, 2-year, and 3-year periods, building trust with partners through monthly settlements. This transparency plays a key role in forming long-term business relationships.
Fourth is providing comprehensive design solutions beyond simple character licensing. Universe Design satisfies buyers' diverse needs by offering one-stop services from character development to product design, marketing content creation, and 3D animation. This works as a significant advantage particularly for small and medium-sized buyers lacking internal design capabilities.
Fifth is global marketing communication expertise. As per CEO RAY CHA's philosophy, Universe Design is opening windows of advanced sensibility communication as a world-class marketing communication specialist partner, enabling strategic approaches targeting not just the Korean market but the global market.
Achievements at the Suncheon Industry Fair and Future Vision
At this Suncheon Global Cultural Content Industry Fair, Universe Design discussed concrete cooperation plans through practical business consultations with international buyers. During the two-day business consultation sessions on October 16 and 17, Universe Design was assigned Baram-ro 4-dong Cabin House and held intensive one-on-one meetings with international buyers.
Universe Design particularly achieved high consultation results by preparing customized proposals after identifying buyers' needs in advance at each consultation session. The unique cabin house environment at the Garden Workcation Center received positive responses from both participating companies and buyers by providing an eco-friendly consultation space with guaranteed privacy.
CEO RAY CHA stated, "This Suncheon industry fair was a meaningful opportunity that went beyond simply promoting our company to confirming the global competitiveness of Korea's design industry. Through practical business discussions with international buyers, we saw great interest in Universe Design's IPs and design solutions from various countries, which gave us great confidence for future global market entry."
Leading the Future of Korea's Cultural Content Industry
Universe Design's success is a case that shows the potential of Korea's entire cultural content industry beyond just one company's achievement. While Korean content in various fields such as webtoons, animation, games, and characters is attracting attention in the global market, Universe Design is securing differentiated competitiveness through a systematic IP business model and outstanding design capabilities.
This industry fair, held as part of Suncheon City's ambitious webtoon and animation cluster development project, was a strategic event to revitalize the region's cultural content industry ecosystem and attract excellent companies. The 23 participating companies, including Universe Design, are either considering relocation to Suncheon or have already completed relocation, and their successful business results are expected to contribute to raising Suncheon City's status as a cultural content hub.
CEO RAY CHA expressed his ambition, stating, "Universe Design will continue to lead in promoting the excellence of Korean design in the global market based on our philosophy of 'thinking differently, creating anew, and acting magnificently.' We will particularly continue to innovate and challenge ourselves so that Korean companies can gain more opportunities in the IP business field."
Universe Design's efforts prove that Korean cultural content has world-class competitiveness not only in K-pop and K-dramas but also in design and IP business fields. Expectations are gathering on what new value Universe Design will create in the global market and how it will lead the future of Korea's design industry.
Following this Suncheon Global Cultural Content Industry Fair, Universe Design plans to proceed with specific contracts through follow-up meetings with international buyers and establish expanded global partnerships in the first half of 2026. The journey of Universe Design led by CEO RAY CHA is expected to become an important milestone that further enhances the global competitiveness of Korea's cultural content industry.
[Universe Design's Main IPs]
- BOOMBOOM Family: Full 3D sitcom animation (3 min x 52 episodes)
- Loser Rabbit Family: Webtoon and sticker characters
- AQUANTE: Metaverse pet fish project
- DOOBARWOOBAR Friends: Animation/webtoon with messages about abandoned animal protection
- Ashully Diary: Daily webtoon series
[Contact]
Universe Design
CEO: RAY CHA
Website: www.univdes.com
Email: armyown@naver.com / raycha6995@gmail.com
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